“Their work style is attentive but easygoing.”
Anonymous Owner
Owner
Mediation Consulting Company · Denver, CO
via encite (now YB Marketing)
BrandingWeb DevelopmentSEO
Read on Clutch →Verified by Clutch
More Consultations. Better Cases. Less Relying on Referrals.
YB Marketing helps law firms get found online, build credibility fast, and turn website visitors into qualified consultation requests.
Get in Touch — We're Here to HelpThe Challenge
Most law firms built their practice on referrals — and referrals are great until they slow down. The problem is that potential clients are searching for attorneys every day, and if your firm doesn't show up, a competitor gets that call. It doesn't matter if you're the better lawyer. Visibility wins before credibility gets a chance.
On top of that, legal marketing has real constraints. You can't promise outcomes. You can't be misleading. And you're competing against firms with massive ad budgets. That's exactly why strategy matters more than spend.
Get in Touch — We're Here to Help
Let's look at what's working, what isn't, and where the fastest wins are for your firm.
Services for Law Firms
Marketing Builtfor Your Industry
SEO for Law Firms
When someone searches "family law attorney in [city]" or "what to do after a car accident," they're ready to act. SEO puts your firm in front of those people — not just anyone browsing the internet.
What this looks like for law firms:
- Practice area pages written to rank for the searches your clients actually make
- Location and city pages for every market you serve
- Attorney bio pages optimized for name and specialty searches
- Google Business Profile optimization to show up in local map results
- A review strategy that builds trust signals over time
- Technical SEO so your site loads fast and search engines can index it cleanly
Google Ads for Law Firms
Some practice areas are too competitive to wait for SEO. Personal injury, criminal defense, immigration, family law — these are high-intent searches where a well-run ad campaign can generate consultations quickly.
What this looks like for law firms:
- Campaigns built around high-intent search terms (not broad legal keywords that waste budget)
- Location targeting so you're only paying for clicks in your actual service area
- Dedicated landing pages built to convert — not your homepage
- Call tracking and conversion tracking so you know which ads are producing real leads
- Negative keyword lists that filter out irrelevant searches
Web Design for Law Firms
Your website is where a potential client decides whether to trust you before they've ever spoken to you. A slow, outdated, or confusing site sends them to the next firm on the list.
What this looks like for law firms:
- Clean, professional design that communicates authority without feeling cold
- Practice area pages that speak directly to the client's situation
- Clear calls to action on every page — consultation requests, phone calls, contact forms
- Mobile-first design (most legal searches happen on phones)
- Fast load times and accessibility compliance
- Attorney bios that feel human, not like a bar association listing
Brand Identity for Law Firms
Two firms can offer identical services in the same city. The one with clearer positioning and a stronger brand wins more often. Branding for law firms isn't about being flashy — it's about being immediately recognizable as the right fit for the right client.
What this looks like for law firms:
- Logo and visual identity that holds up across digital, print, and signage
- Messaging that defines who you serve and why you're the right choice
- A brand voice that's consistent from your website to your intake call
- Visual systems that work on business cards, letterheads, and ad creative
Social Media for Law Firms
Social media won't replace referrals or search — but it keeps you visible between the moments when someone needs an attorney. It's also where potential clients quietly vet you before reaching out.
What this looks like for law firms:
- Educational content that answers common legal questions (without giving legal advice)
- Attorney-forward content that builds familiarity and trust
- Firm news, community involvement, and culture posts
- Consistent posting that keeps your profile active and credible
- Paid social campaigns if appropriate for your practice area
Content Marketing for Law Firms
People research extensively before hiring an attorney. Blog posts, guides, and FAQ pages that answer their questions honestly are one of the most effective ways to earn trust and improve search rankings simultaneously.
What this looks like for law firms:
- Blog posts targeting the questions your clients Google before calling you
- Practice area guides that walk through the process, what to expect, and what it costs
- FAQ pages that address real client concerns
- Location-specific content for every market you serve
- Content that demonstrates expertise without crossing into specific legal advice
What You Get
Outcomes That Matter
Your firm appears when people search for your practice areas — not just your name
A website that converts visitors into consultation requests
Ad campaigns where you know exactly what each lead cost
A brand that looks as good as the work you do
Content that answers client questions and earns search rankings
Consistent visibility across search, social, and local listings
Common Questions
Frequently Asked Questions
How long does it take for a law firm to rank on Google?+
For competitive practice areas in large markets, meaningful SEO results typically take 4–9 months. For smaller markets or less competitive practice areas, you can see movement sooner. The firms that rank well long-term start building their SEO foundation before they need it.
Are Google Ads worth it for attorneys?+
They can be — but legal PPC is expensive and easy to waste money on if campaigns aren't structured carefully. The key is specific keyword targeting, strong landing pages, and proper conversion tracking. When those are in place, Google Ads can generate consultations consistently.
What makes a law firm website convert?+
Speed, clarity, and trust signals. Visitors should be able to immediately understand what you do, who you help, and how to reach you. Practice area pages should speak to the client's situation, not just list your credentials. And the site has to load fast on mobile.
Can content marketing really help a law firm get clients?+
Yes. People search for answers before they search for attorneys. A firm that answers those questions — honestly, clearly, and helpfully — earns trust before the first contact. That trust translates into more consultation requests from better-fit clients.
Does YB Marketing work with solo attorneys or only large firms?+
Both. The strategy scales. A solo practitioner building their practice needs different priorities than a 20-attorney firm expanding into new markets, and we approach each differently.
What's the first thing a law firm should fix in their marketing?+
Usually it's one of three things: their website is slow or confusing, their Google Business Profile is incomplete, or they have no process for getting client reviews. Get in touch and we'll help you figure out which is costing you the most.
Get Started
Ready to Stop Losing Cases to Firms With Worse Lawyers?
Let's look at what's working, what isn't, and where the fastest wins are for your firm.