encite International is now YB Marketing. Learn more
Building brands that work

Branding that Tells Your StoryClearly and Consistently

We help businesses define who they are, what they stand for, and how to communicate it — so that customers recognize you, remember you, and trust you.

Brand Impact

What Strong Branding Doesfor Your Business

When your story is clear, growth gets easier. Here's what happens when you have a brand that truly represents who you are.

What We Help You Do

Stand out by telling a story only your business can tellYour unique perspective becomes your competitive advantage
Help customers quickly understand what you doClear messaging removes confusion and builds confidence
Make your business recognizable and memorableConsistent visual identity helps people remember you
Build trust before the first conversationA professional, cohesive brand signals reliability and quality
Our Branding Services

Building Your Brand Story

Branding is the story people remember about your business. We help you tell that story through every part of your brand — from the words you use to the way you look.

Defining Your Brand Story

Who you are, what you believe, and why customers should care. We help you discover and articulate the unique story that sets your business apart.

Business & audience discovery
Competitive context
Clear messaging in plain language

Bringing the Story to Life Visually

Turning your story into a look and feel people recognize. We create visual identities that make your brand instantly memorable.

Logo and visual identity
Color, typography, and design style
Brand guidelines for consistency

Making the Brand Work Everywhere

Ensuring your story shows up consistently across touchpoints. We help you apply your brand with confidence in every interaction.

Templates and systems
Customer experience considerations
Guidance for real-world use

How We Work

Building a brand that works isn't complicated — it's about understanding your story and bringing it to life in a way that connects with people.

1

Listen & Learn

We get to know your business, customers, and goals. Understanding what makes you unique is where every great brand story begins.

2

Shape the Story

We define your brand's voice, message, and position. This is where your story takes shape in a way that resonates with your audience.

3

Design With Purpose

We create visuals that reflect that story. Every color, font, and element is chosen to reinforce what makes your brand special.

4

Put It to Work

We help you apply your brand consistently. From business cards to websites, we ensure your story shows up everywhere it should.

Why Your Brand Story Matters

Branding is storytelling. It's how people remember you, trust you, and choose you. When your story is clear and consistent, everything else becomes easier.

Stories Build Connection

People don't just buy products or services — they buy into stories. A clear brand story helps customers understand why you exist and why they should care.

Consistency Builds Recognition

When your brand looks and sounds the same everywhere, people remember you. Consistent branding makes your business instantly recognizable.

Clarity Builds Trust

When customers understand what you do and why you do it, they trust you more. Clear branding removes confusion and builds confidence before the first conversation.

Branding Client Reviews

What clients say about our brand strategy and identity work.

The deliverables exceeded our expectations.

Kate McKenna

Executive Director

Ballpark General Improvement District · Denver, CO

BrandingSEOSocial Media
Read on Clutch →Verified by Clutch
Their team was very responsive and candid.

Devin Saunders

Executive Director

Denver North Business Association · Denver, CO

via encite (now YB Marketing)

AdvertisingGraphic Design
Read on Clutch →Verified by Clutch
They understood our organization and audience very well.

Sophie Wright

Events & Communication Manager

Nonprofit Organization · Manhattan, NY

via encite (now YB Marketing)

BrandingEmail MarketingSocial Media
Read on Clutch →Verified by Clutch
Their level of professionalism and focus distinguishes them from other providers.

Molly Lightner

Nominations Manager

Sequel (Premier Stallion Farm) · Hudson, NY

via encite (now YB Marketing)

AdvertisingBrandingGraphic Design
Read on Clutch →Verified by Clutch
They're practically geniuses when it comes to branding, marketing, and creativity.

Allen Golden

Executive Director

Technical College of the Rockies · Delta, CO

via encite (now YB Marketing)

BrandingDigital Strategy
Read on Clutch →Verified by Clutch
Their knowledge and customer service is fantastic.

John Lawson

Multimedia Graphic Design Instructor

Pickens Technical College · Aurora, CO

via encite (now YB Marketing)

BrandingSocial MediaVideo Production
Read on Clutch →Verified by Clutch
They have great ideas, and it's great to be able to rely on them.

Margaret Linn-Addison

Assistant Vice President Alumni Engagement

Regis University · Denver, CO

via encite (now YB Marketing)

Graphic Design
Read on Clutch →Verified by Clutch
They deliver at a level that would make any brand proud.

Séamus Blaney

President

Onion Print Inc. · Thornton, CO

via encite (now YB Marketing)

Graphic Design
Read on Clutch →Verified by Clutch
Encite was very easy to work with, and we found them to be enthusiastic and dedicated.

Adam Labadie

Director of VMI

MFCP (Industrial Distribution) · Denver, CO

via encite (now YB Marketing)

AdvertisingBranding
Read on Clutch →Verified by Clutch
Encite's extensive and in-depth knowledge of marketing practices stands out most to us.

Anonymous Chief Growth Officer

Chief Growth Officer

Management Consulting Company · Denver, CO

via encite (now YB Marketing)

Branding
Read on Clutch →Verified by Clutch
They understand the market and use that expertise to fulfill their customer's vision.

James Iacino

Executive Chairman

Seattle Fish Company · Denver, CO

via encite (now YB Marketing)

Web DevelopmentBranding
Read on Clutch →Verified by Clutch
Encite was very responsive and always on time.

Anonymous President

President

Investment Group · Parker, CO

via encite (now YB Marketing)

Branding
Read on Clutch →Verified by Clutch

View all reviews →

Ready to Tell Your Brand Story?

Branding is the story people remember about your business. How are you going to tell yours? Let's work together to create a brand that's clear, consistent, and compelling.

Branding Insights

Practical guides to help you make smarter marketing decisions.

Branding

What Is Brand Identity and Why Does It Matter?

Brand identity is the visual and messaging system that makes your business recognizable, including your logo, colors, typography, voice, imagery, and design style.

6 min readRead More
Branding

Signs Your Business Needs a Rebrand

Your business may need a rebrand if your visuals feel outdated, your messaging is unclear, your audience has changed, or your marketing looks inconsistent.

6 min readRead More
Branding

Logo Design vs. Brand Strategy: What Is the Difference?

Logo design creates the visual mark for your business, while brand strategy defines your positioning, audience, message, personality, and overall direction.

6 min readRead More
Branding

How Strong Branding Improves Marketing Results

Strong branding improves marketing by making your business more recognizable, trustworthy, consistent, and easier for customers to understand.

6 min readRead More