“The quality of their service distinguishes them from other companies.”
Kadie Whitten
Inventory and Logistics Manager
Beauty & Personal Care Firm · Denver, CO
via encite (now YB Marketing)
Social Media
Read on Clutch →Verified by Clutch
More Traffic. More Sales. A Brand People Come Back To.
YB Marketing helps retail and ecommerce businesses get found, build desire, and convert more visitors into buyers — online and in-store.
Get in Touch — We're Here to HelpThe Challenge
Retail and ecommerce have never been more competitive. Customers compare products, prices, and brands across multiple sites before buying. Paid advertising costs are rising. And organic visibility is harder to build than it was five years ago.
The retailers who grow in this environment aren't just competitive on price — they're visible in the right places, easy to buy from, and memorable enough that customers come back. Getting all three working together is what good retail marketing looks like.
Get in Touch — We're Here to Help
We'll review your current marketing and show you exactly where you're leaving sales on the table.
Services for Retail & Ecommerce
Marketing Builtfor Your Industry
SEO for Retail and Ecommerce
Every product and category on your site is a search opportunity. SEO turns your catalog into an organic traffic engine — one that works 24/7 without ad spend.
What this looks like for retail & ecommerce:
- Category page optimization for the searches that drive the most volume
- Product page SEO with optimized titles, descriptions, and structured data
- Technical SEO — site speed, indexability, canonical tags, mobile performance
- Image optimization so your products appear in Google image and shopping results
- Local SEO for brick-and-mortar or hybrid retail businesses
- Content marketing to capture research-phase searches before purchase
Google Ads for Retail and Ecommerce
Google Shopping campaigns, dynamic search ads, and remarketing are among the most effective paid channels for retail. When structured correctly, they put your products in front of buyers at the exact moment they're ready to purchase.
What this looks like for retail & ecommerce:
- Google Shopping campaign setup and management
- Search campaigns for high-value products and categories
- Seasonal and promotional campaign management
- Dynamic remarketing to bring back cart abandoners and site visitors
- Local inventory ads for physical retail locations
- Performance monitoring and ongoing optimization
Web Design for Retail and Ecommerce
Shopping cart abandonment, poor mobile experience, confusing navigation, slow load times — these are revenue problems, not UX problems. Your website should make buying easy, fast, and trustworthy.
What this looks like for retail & ecommerce:
- Fast, mobile-first design — most ecommerce traffic comes from phones
- Intuitive category navigation and filtering
- Product pages that sell: strong photography, clear descriptions, prominent CTAs, reviews
- Streamlined checkout that minimizes friction and abandoned carts
- Trust signals: reviews, security badges, return policy, shipping information
- Email capture that grows your owned audience
- Local store pages for hybrid retail businesses
Brand Identity for Retail and Ecommerce
In a crowded market, brand is what makes a customer choose you over a slightly cheaper competitor. It's also what brings them back. A consistent brand identity — across packaging, social, email, ads, and your website — builds the kind of recognition that grows customer lifetime value.
What this looks like for retail & ecommerce:
- Logo and visual identity
- Packaging direction and brand standards
- Product photography style guide
- Email template design
- Social media visual identity
- Ad creative direction
- Brand voice and copywriting standards
Social Media for Retail and Ecommerce
Product discovery happens on social media. Instagram, Pinterest, TikTok, and Facebook are where people find brands they didn't know they wanted — and where loyal customers share what they love. A consistent, on-brand social presence drives both.
What this looks like for retail & ecommerce:
- Product feature and lifestyle photography content
- New arrival and collection launches
- Customer photo and UGC strategy
- Seasonal campaign content
- Promotions, sale announcements, and limited-time offers
- Behind-the-scenes and brand story content
- Paid social campaigns for awareness, traffic, and conversions
Content Marketing for Retail and Ecommerce
Buyers research before they buy — especially for considered purchases. Content marketing captures that research traffic and delivers it to your product pages at exactly the right moment.
What this looks like for retail & ecommerce:
- Buying guides for your most important product categories
- Gift guides tied to seasonal shopping moments
- How-to and use-case content that shows your products in context
- Product comparison pages
- Care guides and tutorials that support post-purchase loyalty
- Blog content targeting research-phase searches
What You Get
Outcomes That Matter
Organic search traffic to your product and category pages
Google Shopping campaigns that put products in front of ready-to-buy customers
A website that converts visitors into buyers with less friction
A brand identity that builds loyalty and repeat purchases
Social content that drives product discovery and brand recognition
Content that captures research traffic and converts it at the bottom of the funnel
Common Questions
Frequently Asked Questions
What's the most important marketing investment for an ecommerce business?+
It depends on where you are in your growth stage. Early-stage businesses usually get the most from a combination of paid search and SEO foundation-building. More established stores often benefit from improving conversion rate first — because traffic that doesn't convert is just expensive. We help you prioritize based on where the gap actually is.
Does SEO work for ecommerce, or is paid advertising the only option?+
SEO absolutely works for ecommerce — it's one of the highest-ROI channels for established stores. It takes longer to build than paid ads, but the returns compound over time and don't disappear when you stop spending. The best ecommerce strategies use both: paid ads for immediate traffic and revenue, SEO for long-term growth.
What makes a high-converting product page?+
Strong photography, a clear and specific product description (not the manufacturer copy), prominent calls to action, reviews and ratings, easy-to-find shipping and return information, and fast load time. Most product pages we audit fail on at least three of those.
Should retail businesses invest in branding?+
Yes — especially if you're competing with larger retailers or Amazon. Brand is what makes customers choose you, stay loyal, and tell their friends. A recognizable, trustworthy brand identity pays dividends across every channel.
Can social media drive actual sales for ecommerce?+
Yes. Especially when you're running paid social campaigns with strong creative targeted to the right audiences. Organic social builds brand awareness and loyalty; paid social drives traffic and direct sales. The combination works.
Does YB Marketing work with both online and brick-and-mortar retailers?+
Yes. We work with ecommerce-only brands, physical retail stores, and hybrid businesses. The strategy is different for each, but the fundamentals — visibility, trust, conversion, retention — apply everywhere.
Get Started
Let's Turn Your Traffic Into Revenue.
We'll review your current marketing and show you exactly where you're leaving sales on the table.