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Your YB Marketing Contact in Central Washington

Hi, I'm Kristin Sparling.

I help businesses build custom marketing strategies that drive relevant visitors and conversions — based on your goals, not a one-size-fits-all playbook.

Book a 30-Min Call
Kristin Sparling, Account Executive at YB Marketing
  • 3+ Years Digital Marketing Experience
  • Central Washington Markets
  • Collaborative, Results-Oriented Approach
  • Website, SEO, Ads, Social & Design

A Little About Me

Kristin comes from a family deeply rooted in coaching and leadership — a foundation of teamwork and mentorship that carries into every aspect of her professional work.

With over three years of experience in digital marketing, Kristin brings strategic insight and hands-on expertise to YB Marketing. She is committed to understanding each client's story, identifying their goals, and developing tailored marketing plans that drive measurable growth.

Known for her collaborative spirit and results-oriented mindset, Kristin strives to ensure that every client not only reaches their objectives but thrives in their industry. If you're seeking a digital marketing partner who genuinely understands your business, she's ready to listen, advise, and create a roadmap for success.

Internet marketing does not mean using the same solutions for every business. Cookie-cutter plans do not cut it. YB Marketing works with you to build a custom strategy to drive relevant visitors and conversions based on your business, goals, and budget.

Where I Spend My Time

  • Yakima
  • Ellensburg
  • Wenatchee
  • Chelan
  • Leavenworth
  • Cashmere

Book a quick call →

Send Me a Message

Kristin will get back to you within one business day.

How I Can Help Your Business

Practical marketing support built around your industry, your goals, and a real working relationship.

Website Creation & Updates

New builds, redesigns, and ongoing site improvements — with messaging and structure that support how you actually sell.

Social Media Management

Consistent posting, content planning, and community engagement that keeps your brand active without draining your time.

SEO

Search programs built on technical basics, strong service pages, and content that answers the questions your prospects ask.

Google Ads

Paid search managed with regular attention — targeting, creative, and landing pages aligned with your offers.

Graphic Design & Logos

Visual identity and design support so your marketing looks cohesive across web, social, and print.

Custom Marketing Plans

Strategy shaped around your business — not a template pulled off the shelf. Kristin partners with you to prioritize what matters most.

Let's talk about what you need →

The deliverables exceeded our expectations.

Kate McKenna

Executive Director

Ballpark General Improvement District · Denver, CO

BrandingSEOSocial Media
Read on Clutch →Verified by Clutch
Their communication style and depth of knowledge is unmatched.

Jade Cutler

Social Media & E-Commerce Manager

The Focus Group of Companies · Denver, CO

via encite (now YB Marketing)

SEOGoogle Ads
Read on Clutch →Verified by Clutch
They're the first agency I've worked with that acts as a partner and invests in our value as an individual company.

Ken Rayment

Committee Chair

NOCO Manufacturing Sector Partnership · Loveland, CO

via encite (now YB Marketing)

Video Production
Read on Clutch →Verified by Clutch
We view them as an extension of our own team.

Eric Ward

Assistant Director

Pickens Technical College · Aurora, CO

via encite (now YB Marketing)

AdvertisingSocial MediaContent MarketingEmail Marketing
Read on Clutch →Verified by Clutch
Yakima Branding's team is professional, creative, accommodating and very patient! We made several changes, pivoted on our initial concept, and they stayed with us every step of the way. We are very happy with our website, we look forward to engaging them for SEO and targeted marketing in the future.

Heather Hellums

Google review

Read on Google →Google Review
Yakima Branding is an excellent choice for all of your SEO, marketing, branding, logos, websites and more. I have had the pleasure of working with Jacob Ross at Yakima Branding. He is extremely knowledgeable and easy to work with to tailor your marketing needs whether you're geo-farming or using SEO. Jacob is wonderful to work with. I highly recommend Yakima Branding and Jacob Ross!

Josh DeBoer

Google review

Read on Google →Google Review
Great company to work with. I've completed two big projects and the business has been leaping up the Google results page with organic searches. I would highly recommend Jacob and the team for webpage development and overall company branding.

Apex Dentures

Google review

Read on Google →Google Review
Yakima Branding was instrumental in the successful launch of my business and brand. Their creative ideas as well as mastery of technology and social media has propelled my business in a direction of prosperity. I highly recommend Yakima Branding for anyone who wishes to take their business to the next level.

JLS Custom Construction

Google review

Read on Google →Google Review
Jacob and Kyle came through on time when I needed a website rebuild with a tight deadline. They delivered a great product and were available on short notice when I needed help via phone vs online. In a world of lacking customer service they proved it still exists!

Doug Turner

Google review

Read on Google →Google Review
Jacob and his team were awesome to work with in designing my law firm's website. They listened to our needs, were very hands on, and made me feel comfortable every step of the way. They were prompt to respond to questions and suggestions. I cannot recommend them highly enough.

Emily Schwab

Google review

Read on Google →Google Review
They're always responsive and on top of tasks and requests, no matter what time of day.

Michelle Greenberg

Director of Medical Education & Marketing

IlluminOss Medical · East Providence, RI

via encite (now YB Marketing)

Social MediaGoogle AdsEmail Marketing
Read on Clutch →Verified by Clutch
They respond quickly with rational and helpful answers, provide timely results, and stay on top of problems.

Katie Vaughan

Director of Operations

Enterprise Coworking · Denver, CO

via encite (now YB Marketing)

Google Ads
Read on Clutch →Verified by Clutch

View all reviews →

Let's Talk About Your Marketing

The best way to see if we're a good fit is a quick 30-minute call. No hard sell, no jargon — just an honest conversation about where your marketing is today and where you want it to go.

Book a 30-Min Call With Kristin

Prefer email? Reach me directly at

Or call: 509-940-1799