“The deliverables exceeded our expectations.”
Kate McKenna
Executive Director
Ballpark General Improvement District · Denver, CO
Your YB Marketing Contact in Chicago
Account Executive at YB Marketing. I help businesses in education, manufacturing, and beyond build marketing that actually moves the needle.

I've spent the last seven-plus years in agency life — first in Denver, now in Chicago — working with clients across a wide range of industries. But where I've really found my footing is in education and manufacturing: two sectors that are often underserved when it comes to smart, strategic marketing.
I joined the YB Marketing team through our acquisition of encite branding + marketing + creative, and it's been a natural fit. I care about building real partnerships — not just running campaigns. My goal is to be the most useful person in the room for your marketing challenges.
When I'm not working on client campaigns, you'll probably find me tracking the Jayhawks, cheering on the Chiefs, or on a personal mission to find the best Kansas City BBQ in the Midwest. I'm also slowly working on a novel — someday!
Practical marketing support built around your industry, your goals, and a real working relationship.
I help businesses figure out what to say, how to say it, and where to say it. From website copy to content calendars, I build strategies that connect with your audience and support your growth goals.
From concept to launch, I manage campaigns across channels — making sure the strategy, creative, and execution are all pulling in the same direction. No dropped balls, no surprises.
I'm not a set-it-and-forget-it account manager. I'm in the weeds with you — available, responsive, and genuinely invested in your results. Think of me as a marketing partner, not just a vendor contact.
I have deep experience helping education brands — from K-12 to higher ed — build marketing that resonates with students, parents, and administrators. I understand the unique messaging and compliance needs of this sector.
Manufacturing and B2B brands are often overlooked by flashy agencies. I've worked in these spaces long enough to know what actually drives leads — and what's just noise.
Before you run a single ad or publish a single post, your brand needs a clear, consistent voice. I help businesses find and define theirs — so every piece of marketing sounds like it comes from the same place.
The best way to see if we're a good fit is a quick 30-minute call. No hard sell, no jargon — just an honest conversation about where your marketing is today and where you want it to go.
Book a 30-Min Call With SophieFill out the form and I'll get back to you within one business day.
Prefer to talk now? Book a call on my calendar →