encite International is now YB Marketing. Learn more
Founded in Washington · Serving Since 2003

Washington State Digital MarketingFrom Yakima to the Puget Sound

What Sets Us Apart

Creative Strategy ThatResonates and Converts

YB Marketing is focused on Denver and Chicago, with 20+ years of experience supporting Washington businesses that want marketing that's direct, dependable, and tied to real business priorities.

You'll work with a hands-on team that connects brand, creative, and performance marketing — so your message stays consistent and your channels pull in the same direction.

75+ Years Experience
Proven expertise across industries, delivering consistent growth.
In-House Team
Strategists, designers, and marketers working side by side.
Award-Winning Agency
Expanded in 2024 with Encite International.

Get Your Strategy

Ready to grow your business? Send us a message and we'll be in touch within two business hours.

Washington Services

Marketing That WorksAcross the Northwest

Search, paid media, branding, social, websites, and content — delivered as a coordinated program or focused on the channel that needs attention most.

SEO & Local Search

We strengthen the fundamentals — site speed, indexation, service pages, Google Business Profile, and content that reflects how customers search in your category. Regular updates keep you informed on progress and next steps.

Learn more about our SEO services

Google Ads & PPC

Our paid search work covers account setup, keyword strategy, ad copy, extensions, landing pages, and conversion tracking — with ongoing optimization so campaigns stay aligned with what your business is trying to achieve.

Learn more about Google Ads management

Brand Identity

We build brands that hold up across every touchpoint — visual identity, messaging, and guidelines that help your team and partners produce consistent marketing without reinventing the wheel each time.

Learn more about branding

Social Media

We develop social programs that fit your bandwidth — content themes, creative, scheduling, and community management, plus paid social support when you need to extend reach beyond organic followers.

Learn more about social media

Web Design & Builds

Fast, responsive websites with clear calls to action, accessible design, and structure that supports both users and search engines. We handle everything from single-purpose landing pages to full site redesigns.

Learn more about web design

Content & Email

Blog posts, page copy, newsletters, and automated email sequences — developed with your sales cycle in mind and connected to the services you want prospects to understand before they get on a call.

Learn more about content marketing

Not sure where to start?

A complimentary strategy call helps clarify what's working, what isn't, and what we'd recommend tackling next for your business.

Book Your Free Call
What Clients Say

5.0 Stars on Clutch.30 Verified Reviews. Zero Exceptions.

Don't take our word for it — read what clients have shared about working with YB Marketing on Clutch.

They're the first agency I've worked with that acts as a partner and invests in our value as an individual company.

Ken Rayment

Committee Chair

NOCO Manufacturing Sector Partnership · Loveland, CO

via encite (now YB Marketing)

Video ProductionContent Marketing
Read on Clutch →Verified by Clutch
Their communication style and depth of knowledge is unmatched.

Jade Cutler

Social Media & E-Commerce Manager

The Focus Group of Companies · Denver, CO

via encite (now YB Marketing)

SEOGoogle Ads
Read on Clutch →Verified by Clutch
Their level of professionalism and focus distinguishes them from other providers.

Molly Lightner

Nominations Manager

Sequel (Premier Stallion Farm) · Hudson, NY

via encite (now YB Marketing)

Web DesignBranding
Read on Clutch →Verified by Clutch
We are very happy and enjoy working with them.

Kristine Weiszbrod

Career Advisor & Student Services

Technical College of the Rockies · Delta, CO

via encite (now YB Marketing)

Content Marketing
Read on Clutch →Verified by Clutch
They understood our organization and audience very well.

Sophie Wright

Events & Communication Manager

Nonprofit Organization · Manhattan, NY

via encite (now YB Marketing)

SEOBranding
Read on Clutch →Verified by Clutch

View all 30 Clutch reviews →

Learn More

Marketing TopicsWorth Your Time

Explore articles on SEO, Google Ads, web design, branding, social media, and content — practical reading for business owners planning their next move.

Content Marketing

How to Turn One Blog Post Into a Full Marketing Campaign

One blog post can become a full marketing campaign by turning its main points into social posts, emails, videos, ads, FAQs, sales resources, and landing page content.

7 min readRead More
Content Marketing

Service Pages vs. Blog Posts: What Should Your Website Have?

Service pages are built to explain and convert around a specific service, while blog posts are built to educate, answer questions, and attract search traffic earlier in the buying process.

6 min readRead More
Content Marketing

How Blog Content Helps SEO and Lead Generation

Blog content helps SEO and lead generation by answering customer questions, ranking for long-tail searches, supporting service pages, and guiding visitors toward conversion.

7 min readRead More
Content Marketing

What Is Content Marketing and Why Does It Matter?

Content marketing is the creation of helpful content that attracts, educates, and converts potential customers through blogs, pages, emails, social posts, guides, and other marketing assets.

6 min readRead More
Social Media

How to Build a Social Media Content Calendar

A social media content calendar organizes what your business will post, when it will post, and how each post supports your marketing goals.

6 min readRead More
Social Media

Organic Social Media vs. Paid Social Ads

Organic social media helps build credibility with your existing audience, while paid social ads help reach more targeted people faster.

6 min readRead More
Social Media

What Should My Business Post on Social Media?

Your business should post a mix of educational tips, service explanations, project photos, team updates, FAQs, reviews, community content, and clear promotional posts.

6 min readRead More
Social Media

Why Social Media Still Matters for Local Businesses

Social media matters for local businesses because it helps them stay visible, build trust, show recent activity, and connect with customers before they are ready to buy.

6 min readRead More
Where We Work

Washington StateCoast to Valley

We serve businesses across Washington — from the Puget Sound to Eastern Washington and everywhere in between.

Seattle

Spokane

Tacoma

Yakima

Tri-Cities

Bellingham

Olympia

Vancouver

Common Questions

Frequently Asked Questions

What services does YB Marketing offer in Washington State?+
SEO, Google Ads, branding, social media, web design and development, and content and email marketing. Whether you're in Seattle, Spokane, Yakima, or anywhere else in the state, we can support local and statewide marketing needs.
How does pricing work?+
We quote based on scope after learning about your business. A free strategy call is the first step — from there you'll receive a proposal aligned with your priorities, not a pre-built tier that may not fit.
What should I expect from an SEO engagement?+
A focus on site health, relevant content, and visibility signals that match how people search for what you offer. Timelines vary — we keep you updated on tasks completed and performance trends without guaranteeing specific rankings or dates.
Does YB Marketing work with local Washington businesses?+
Yes — from our roots in Yakima to clients across the Puget Sound and Eastern Washington. We're a boutique team, so you get direct collaboration with strategists, designers, and marketers rather than being routed through a call center.
What makes YB Marketing stand out in Washington?+
Two decades of experience, an in-house team, and a reputation backed by 30 verified 5.0-star Clutch reviews. Clients often mention responsiveness, clear reporting, and marketing that connects brand work with lead generation.
How can I get started?+
Book a free strategy session at calendly.com/sophie-yakimabranding/30min. Tell us what's working, what isn't, and what you're trying to accomplish — we'll give you an honest assessment and suggested next steps.